we believe in making

moment magical



creating enchanting & elevated princess experiences in Richmond, Virginia and surrounding kingdoms

As Richmond's only local princess company, we are committed to providing the highest in quality and the most enchanting experience for every little prince and princess! Through stunning, talented performers and theme-park quality costumes and wigs, we present princesses who look, act, and sound as though they stepped right out of their story and into real life! 

fairy godmother extraordinaire

"That picture there? That's my 'I am at Cinderella's Castle in a tulle skirt' giggle, with all the butterflies and happy thoughts that come along with it. That joy, that magical moment, that celebrate-a-dream-come-true, heart-soaring feeling? Well, I'm obsessed. I wanted to capture that feeling and keep it here with me in the RVA, so here we are! I LOVE getting to create magical moments for you and your little princess.

It is an absolute dream come true."

Hi, Princess!
My name is Whitney and
I own Magic & Merriment...


We know that your daughter is a princess.
She is sweet, loving, kind, beautiful, and has the perfect-shaped head for a tiara.
Your little princess deserves to be celebrated every single day, and her birthday is no exception.

But we also know that the thought of throwing a party worthy of royalty can be a completely overwhelming one.
 Your head swims with images of princess themes, to-do lists, decorations, party favors, DIY projects…
it looks like Pinterest threw up in your brain.

Don’t let the weight of creating the perfect day fall solely on your shoulders.
Invite one of our princesses to visit – allow us to help you create a birthday or celebration she’ll treasure forever.
Sit back and watch your little one’s eyes light up as their favorite royal enchants them with story, song, and all
the love and hugs she can handle! It may not be your birthday, but your wish is about to come true.

She’ll be enchanted. You’ll be mesmerized. It’ll be magical.

In a word – unforgettable. 

So what are you waiting for?? Let’s make some magic!!

Where are those singing birds when you need them?!

Just call me your fairy godmother...

Seasonal Offerings

take me home >

the experience

virtual princess experiences

Have a little princess who lives in a kingdom far, far away? Choose magic that happens face-to-face! Your little princess will be able to speak with her favorite princess in real time! Prepare to be completely enchanted as your little one gets to speak to and sing along with a real royal!

Five Minutes $20
Twenty Minutes $60

The perfect way to send a little magic, no matter what the (social) distance!



We offer customized videos to make any day more magical! Your little will be enchanted to hear a song, story, and message from her favorite princess, just for her! This magical video is the perfect gift for your far-away princess - theirs to treasure again and again!

Five Minutes $30
Twenty Minutes $70

Book now!

in-person princess experiences

Book now!

Book now!

-the princess of your choice-
-royal coronation with keepsake tiara-
-interactive story time-
-princess singing game-
-photo opportunity-
-a special birthday wish-
(complete with a sprinkling of pixie dust!)


*Add a second princess for just $75!*

thirty minutes

sixty minutes

-the princess of your choice-
-royal coronation with keepsake tiara-
-interactive story time-
-princess singing game-
-enchanted activity-
-princess training-
-photo opportunity-
-a special birthday wish-
(complete with a sprinkling of pixie dust!)


*Add a second princess for just $100!*

-corporate events + parties
-festivals + parades
-our royal photographer for your party
-birthday song + cake presentation
-one-on-one princess visits
-adding time on to an experience
-your custom request

or ask us about...

Book now!

Book now!

Book now!

Book now!

Please note: Magic & Merriment will be closed for the full month of february.
any inquiries submitted during this time will be answered the first week of march.

Thank you!

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let's make some magic!

enchanting, elevated experiences

Richmond, Virginia